Customers are not only searching the web for a special requirement but for their daily needs too. From clothes to books, from electronics to food, internet has become the marketplace for everything.
The craze of online shopping has made many businesses create their online stores. These online stores have helped many entrepreneurs expand their businesses. Today you can create online store for free by using an online store builder. But there are certain points should be kept in mind:
Select the product or service you want to sell
The product you decide to sell must have a USP attached to it. In this intensely competitive market, differentiation is a must. A great product would help you attract loyal customers for your business and the word of mouth can also help you get many more customers.
Choose an appropriate business model and business name
As a business owner, you can create eCommerce store either on a single merchant or a marketplace based platform depending on your requirement.
Your business name would be a brand name for your customers. So keep a catchy, peculiar and small name so that customers can easily remember.
Design and secure your website
Design of the website draws the attention of your customers. A wide variety of themes and templates are available with the online store builder. Choose the best design, as it is the first impression you will make on your customer.
Security of data is of concern for many e-commerce business owners. Provide complete security to your customers using SSL (Secure Socket Layer). By using this link any data passed between the web server and browsers remain private and integral.
Set your payment gateway and shipping solutions
Make your store ready for whatever payment modes your customer wants to use. Ensure that you integrate your payment options with various payment gateways as well as debit card, credit card and net banking facilities.
Assign a shipping partner as your products need to be delivered to customers. Ship your products using the best shipping companies so that your product can reach your customer anywhere in India.